Everything I know about B2B influencer marketing (learned the hard way!)

Stef Lait, founder of Sphere of Influence, has spent the last few years building influencer programmes for B2B SaaS and tech brands. Some of her biggest lessons have come from the things that didn't go to plan.

In this session, Stef will share the mistakes she's made along the way, the assumptions that changed once she started working with creators day in and day out and the approaches she's found make the biggest and best difference.

This session will be packed with real examples, practical takeaways and an honest look at what actually goes into building B2B influencer partnerships that work.