Marketing Magic in the Age of AI
Hosted by B2B Marketing United
About this event
This event is built for B2B marketers - consultants, fractional CMOs, and in-house marketers who want practical, no-nonsense advice they can actually use the next day.
If you’re trying to keep up with constant SEO and AI search changes, shifting LinkedIn algorithms, and wondering how teams are actually using AI, this is for you.
Agenda
- 18:00
Registration & coffee
- 18:30
Welcome
Where AI genuinely moves the needle for B2B marketing — and where it quietly creates risk.
- 18:45
How to Win at AI-Powered Search
Search is being rewritten in real time and most B2B marketers are yet to catch on that the Google we knew so well is quietly disappearing. Tom Parling walks us through what's actually changing, what to stop doing, and the practical moves that keep your brand visible when AI is doing the answering. He does this for a living, across both content and technical SEO, and is fast becoming one of the UK's leading voices on AI search. Come and see if he's a real person or just an AI himself.
- 19:30
How to Build a Strategic LinkedIn Approach for the AI Era
Luan Wise will set out how AI is changing the way content is created, distributed, and consumed on LinkedIn, and what B2B marketers need to do differently to cut through. This session will be packed with actionable tactics for organic and paid LinkedIn strategy.
- 20:15
Panel Discussion "How are B2B Marketing Teams Actually using AI? No BS"
Emma Blackmore, Mark Choueke and Rich Fitzmaurice compare notes on what AI is genuinely changing inside marketing teams right now, not the posturing from Champagne CMOs on LinkedIn or pay-to-play stages. Sitting across multiple companies of all sizes, they bring a vantage point most in-house marketers don't get: real examples of what's working, what's been quietly dropped, and what the hype merchants are still getting wrong. Bring your questions.
- 21:00
Drinks, Networking and a Sprinkle of Magic
Closing presentation and time to catch up with fellow B2B marketers
- 22:00
Event ends
Speakers
Tom Brace
Magician
Tom Brace is a highly acclaimed British comedy magician and mind-reader known for his unique, family-friendly blend of old-school variety, cheeky humour, and spectacular illusions. Originally from Essex and now based in London, his shows feature heavy audience interaction, pop-culture references, and nostalgic magical stunts. He is a fixture of the UK live entertainment circuit and a veteran of the Edinburgh Festival Fringe.
Rich Fitzmaurice
Editor-in-chief, B2B Marketing United
Rich Fitzmaurice is a former CMO and MarTech founder with over 20 years of experience leading global marketing teams through periods of fast growth, M&As, IPOs, and hostile takeovers, and he has the grey hairs to show for it. A career B2B marketer, Rich is a fierce advocate for the discipline, dedicated to helping professionals reach their potential and navigate life’s challenges. He is on a mission to elevate B2B marketing out of the shadow of B2C, ensuring it is recognized as the strategic powerhouse it truly is.
Mark Choueke
Creative Partner, B2B Marketing United / OrbitalX
Mark Choueke is a creative partner at Orbital X with over a decade of experience helping B2B and technology brands shape clear, compelling narratives. Having worked closely with founders, marketers, and leadership teams, Mark specializes in turning complex ideas into focused creative direction that actually delivers. A career B2B creative, he’s passionate about raising the standard of work in the industry and believes great strategy, strong storytelling, and honest execution should always go hand in hand.
Emma Blackmore
Fractional CMO
Emma Blackmore is a Fractional CMO and Growth Partner who helps founders and leadership teams move from reactive marketing to a predictable growth system. She works as a true partner in the business, going beyond marketing output to bring strategic clarity, commercial alignment, and a focused execution rhythm. With over 15 years of experience, Emma has helped founders, CEOs, and leadership teams build marketing functions that support sustainable business growth, drawing on a thorough knowledge of the full marketing ecosystem and a talent for bringing people and ideas together.
Luan Wise
AI, Social Media, Customer behaviour expert
Luan Wise is a seasoned marketing practitioner with 25 years of experience across agency, client-side, and consultancy roles, working with both B2B and B2C organisations, large and small. She is a chartered marketer and Fellow of the Chartered Institute of Marketing (FCIM) and is currently pursuing a PhD by Portfolio at the University of Lancashire. Alongside her consultancy work, Luan delivers industry talks and training workshops for professional bodies, university business schools, and organisations worldwide, including LinkedIn, Meta, and Google. Luan is the prolific author of eight books, including The Future of B2B Marketing: Harnessing AI to Unlock Smarter Decisions, Relax! It’s Only Social Media, Planning for Success: A Practical Guide to Setting and Achieving Your Social Media Marketing Goals..
Tom Parling
Founder, Growthvibe
Tom Parling is the founder of growthvibe, an AI-native AEO agency helping ambitious B2B brands win visibility in Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). Before launching growthvibe in 2026, Tom built and sold Ocere, an international digital marketing agency that worked with more than 3,000 clients across Google's most competitive verticals. In 2021, Ocere was recognised with the Queen's Award for Enterprise. Ocere is now part of European Digital Group, headquartered in Paris.
Starts in 2 days
£25