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What Your AI Visibility Score Is Really Telling You
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About this event
The way people discover brands has fundamentally changed. AI platforms don't serve lists of links, they synthesise answers. When buyers ask ChatGPT, Perplexity, Gemini and Google AI Overviews about your category, you want to be the answer. An AI Visibility Audit can help you see exactly where you stand and whether AI engines know your brand exists.
In this webinar, Tom Parling walks through a real AI Visibility Audit - breaking down what each metric means and what to prioritise first. You don't need an audit of your own to attend as this session gives you a look at what's inside one, and how to read it once you have it.
You'll walk away knowing:
- The difference between Mention Rate and Citation Authority - and why a high score in one doesn't guarantee the other
- Why your results vary across engines, and which gaps matter most
- How to read the competitive heatmap to spot your biggest opportunities
- What actually improves your visibility: structured data, quotable content, entity clarity
- 2-3 actions you can take this week
Want an audit for your website, or your clients? Request yours here before the session.
Speakers
Tom Parling
Founder, Growthvibe
Tom Parling is the founder of growthvibe, an AI-native AEO agency helping ambitious B2B brands win visibility in Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). Before launching growthvibe in 2026, Tom built and sold Ocere, an international digital marketing agency that worked with more than 3,000 clients across Google's most competitive verticals. In 2021, Ocere was recognised with the Queen's Award for Enterprise. Ocere is now part of European Digital Group, headquartered in Paris.
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