Why your B2B paid media isn't generating pipeline. And how to fix it.

Most B2B marketers have been there: strong CPLs, healthy click volume and a pipeline that just isn't moving. In this session, Rich Fitzmaurice and Jon Quinton, Founder Overdrive Digital get into why that gap exists and how to close it.

What you'll learn

• Why ad performance and pipeline performance so often tell two different stories

• The campaign red flags most marketers miss and what to do when you spot them

• Practical steps to start closing the gap between spend and pipeline